Knowledge: Social media is a useful tool to learn more about your target audience. With tools such as the Facebook insights in Hootsuite, it is possible to learn the dominant languages spoken by the target audience. You can find out their gender and their age. This knowledge helps to procure more investment.
Convenient: Social media makes it possible to send a particular proposition the company to the target audience. Geo targeting features on Facebook and twitter enable you to design content for a particular type of audience. For example in Hootsuite it is now possible to target the audience according to location, gender, age, interested in, relationship status and education on the social networking sites like Facebook and countries in Twitter. Therefore, if you want to send out content in Spanish to only the Spanish speaking population it is possible to do so.
Expanding audiences: Social media sites like twitter allow the brands to seek out newer customers based on their criteria. For example if you open a new coffee café, you can locate anyone on twitter who needs a morning cup of coffee in the area? You can get in touch with these prospective customers on the same platform.
Instant feedback: Social media marketing in Columbus Ohio gives insight into the customer’s point of view. You can gain access to the positive or the negative feedback of the customers on your new product.
Competition: getting a fair idea on how the market responds to you will allow you to get an edge over the competitors, will enable you to launch strategies, and moves that will be able to stay ahead in the game. For example, you can maintain a search on Hootsuite to keep a track of the mentions of your competitor’s names. Whenever these names are mentioned, you will be notified.
Improved rankings: Branding on social media platforms enable the websites to receive more traffic and direct more people to a page. The social media sites are essential to make people aware about your company’s existence. The more search results that you can accrue, the higher the search rankings on the search engine results pages be.
Generate leads: A common known fact is that social media sites enable the company to generate leads at only one third of the cost. Posting ads on twitter and on Hootsuite, fuel the generation of demand and increases reach. The social media sites have made sharing and accessing gated and ungated content much easier.