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There are two different methods to optimize a site in order to achieve success in the search engine rankings. Two types of SEO are off site and on site optimization. While both the processes are effective, the benefits that they have to offer your website are very different. Next, the question arises which is better, on site SEO or off site SEO. The answer to that question is that both are beneficial depending on the needs of your site. Finding the right balance in terms of on site and off site SEO is important. Visit our website for the best Website SEO services in Columbus Ohio.